During the rehabilitation process from a serious injury in the army, Baruch discovered the camera and the light. When he decided it was “the thing,” he turned to photography studies in the professional photography department at Hadassah College.
Upon graduation, he remained in the photography department as part of the teaching and training staff for several years.
At one point his ways met with Ariel Rabinsky, whose name had already gone before him and they began to collaborate together, which over the years became Techno Art. a photographers studio.
As someone who came from the studio, Baruch emphasizes his photography on the light, and is very present in his work.
A sentence he once heard was engraved on his head and turned into a candle at his feet:””The light, the photographer’s brush.”
In event photography, Baruch tries to combine the professional, technical, uncompromising quality aspect with the sensitive and complex human side, without noticing, intervening in the event or managing it. Customer service is an essential part of his work. His many years of experience with clients help him get into the minds of the event owners and guests, and give them what they want, all with a gentle and spicy touch of humor and a lot of responsibility.